The Bid & Ask

Quotations, Dispatches, and the Daily Tape

Thursday, August 13, 2026

Subject of the day

BFH

Concerning the House

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. Additionally, it offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.

United States · www.breadfinancial.com

The Long Run

FY 2010–2025 · 16 years

LineLatestCAGRTrend
Revenue$1.35B-4.0%
Operating income$301.00M-6.5%
Net income$718.00M+19.5%
Cash from ops$2.09B+15.0%
Quotation

$111.63

+1.18 (+1.1%)

52w hi$112.45
52w lo$53.59
Vol263.73K
As ofAug 13
The Verdict

Hold

Our score +0.47

Short+0.34
Medium+0.53
Long+0.60

computed 2026-08-12

By the Numbers

Bread Financial Holdings, Inc.

Financial Services · Credit Services

Market cap$4.51B
Enterprise value$3.85B
Trailing P/E9.11x
Forward P/E8.35x
EV / EBITDA
P / S (ttm)1.69x
Profit margin21.4%
Return on equity17.4%
Revenue growth+3.8%
Earnings growth+21.2%
Debt / equity
Risk Metrics
Beta vs SPX1.43
Corr SPX0.53
Annual vol43.5%
Annual ret+52.0%
Sharpe1.19
Max DD-36.9%

Window: 504 trading days (504 obs)

Layer Breakdown
LayerRawContribution
Fundamental+0.37
Sector+0.08
Technical+0.27
Earnings+0.00
Sentiment+0.00

macro × 1.00 · 2026-08-12

Recent Sessions
DateOpenHighLowCloseVol
Aug 13$111.11$112.10$110.35$111.63263.73K
Aug 12$108.35$111.24$107.56$110.45335.70K
Aug 11$108.85$110.56$107.55$108.01539.60K
Aug 10$107.50$108.83$107.24$108.41253.80K
Aug 7$109.52$111.15$107.84$108.32285.00K