Inside the research

Bread Financial Holdings, Inc.

BFH Research profile · latest available data

Price overview

$102.91

▲ +1.35 (+1.3%)

52w hi$113.15
52w lo$53.47
Vol465.30K
As of25 Sep 2026

The Verdict

Hold

Our score +0.32

Short+0.21
Medium+0.35
Long+0.48

computed 2026-09-27

Key fundamentals

Bread Financial Holdings, Inc.

Financial Services · Credit Services

Market cap$3.95B
Enterprise value$3.56B
Trailing P/E7.98x
Forward P/E7.55x
P / S (ttm)1.48x
Profit margin21.4%
Return on equity17.4%
Revenue growth+3.8%
Earnings growth+21.2%

Layer Breakdown

LayerRawContribution
Fundamental+0.37
Sector+0.02
Technical+0.17
Earnings+0.00
Sentiment+0.00

macro × 1.00 · 2026-09-27

Business overview

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. Additionally, it offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.

United States · www.breadfinancial.com

Risk Metrics

Beta vs SPX1.47
Corr SPX0.55
Annual vol42.7%
Annual ret+42.8%
Sharpe1.00
Max DD-36.9%

Window: 504 trading days (504 obs)

Material Events

DateEvent8-K
2026-07-23Reg FD Disclosure, Exhibitsread
2026-07-23Earnings Release, Reg FD Disclosure…read
2026-07-14Officer / Director Change, Reg FD Disclosure…read
2026-06-10Reg FD Disclosure, Exhibitsread
2026-05-22Shareholder Vote, Exhibitsread
2026-05-15Reg FD Disclosure, Exhibitsread
2026-05-123.03, Bylaws Amendment…read
2026-05-06Other Material Event, Exhibitsread
2026-05-05Other Material Event, Exhibitsread
2026-04-23Reg FD Disclosure, Exhibitsread
2026-04-23Earnings Release, Reg FD Disclosure…read
2026-03-11Reg FD Disclosure, Exhibitsread

Insider Trades

DateInsiderRoleActionSharesValue
2026-07-28Lakhwara PranitiSell2.80K$297.35K
2026-07-15Gerspach John CGrant730—
2026-06-15Lakhwara PranitiGrant1.64K—
2026-06-15Natarajan RajeshGrant1.64K—
2026-06-15St Clair JoyceGrant1.64K—
2026-06-15Fawcett John J.Grant1.64K—
2026-06-15THERIAULT TIMOTHY JGrant1.64K—
2026-06-15TURNEY SHAREN JGrant1.64K—
2026-06-15Gerspach John CGrant1.64K—
2026-06-15Tucker Laurie AnneGrant1.64K—

Flow & Concentration

Insider 180d net-$297.35K
Insider buys / sells0 / 1
Insider biasNeutral
13F holders7
Top-5 share99.5%
HHI4,494 (concentrated)

Top Holders

HolderValueShares
State Street Corp$182.21M1.68M
Capital Research / Capital World$34.65M319.84K
Millennium Management$33.08M305.30K
AQR Capital Management$19.98M184.44K
Citadel Advisors$11.84M109.30K
Fidelity / FMR LLC$1.37M12.65K
T. Rowe Price Group$6.55K60.49K

As of 2026-06-30

SEC Filings

DateFormDoc
2026-07-294view
2026-07-2810-Qview
2026-07-238-Kview
2026-07-238-Kview
2026-07-174view
2026-07-148-Kview
2026-06-174view
2026-06-174view
2026-06-174view
2026-06-174view
2026-06-174view
2026-06-174view
2026-06-174view
2026-06-174view
2026-06-1011-Kview

The Long Run

FY 2010–2025 · 16 years

LineLatestCAGRTrend
Revenue$1.35B-4.0%
Operating income$301.00M-6.5%
Net income$718.00M+19.5%
Cash from ops$2.09B+15.0%

Indices

S&P SmallCap 600

Recent Sessions

DateOpenHighLowCloseVol
Sep 25$101.95$103.89$99.85$102.91465.30K
Sep 24$99.94$103.41$99.55$101.56969.10K
Sep 23$101.20$102.37$98.84$99.19924.40K
Sep 22$108.92$108.92$102.32$102.69929.10K
Sep 21$109.54$110.00$107.65$108.00385.70K

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