The Bid & Ask

Quotations, Dispatches, and the Daily Tape

Friday, August 14, 2026

Subject of the day

BKNG

Concerning the House

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

United States · www.bookingholdings.com

The Long Run

FY 2010–2025 · 16 years

LineLatestCAGRTrend
Revenue$26.92B+17.7%
Gross profit$12.44B+23.2%
Operating income$5.83B+28.4%
Net income$181.97M+169.7%
Cash from ops$8.32B+34.5%
Quotation

$213.34

+1.08 (+0.5%)

52w hi$226.92
52w lo$153.74
Vol3.68M
As ofAug 13
The Verdict

Hold

Our score +0.11

Short+0.13
Medium+0.01
Long+0.28

computed 2026-08-13

By the Numbers

Booking Holdings Inc.

Consumer Cyclical · Travel Services

Market cap$165.31B
Enterprise value$163.20B
Trailing P/E23.70x
Forward P/E17.24x
EV / EBITDA15.67x
P / S (ttm)5.68x
Profit margin25.5%
Return on equity
Revenue growth+8.1%
Earnings growth+130.0%
Debt / equity
Risk Metrics
Beta vs SPX0.95
Corr SPX0.48
Annual vol31.9%
Annual ret+27.7%
Sharpe0.87
Max DD-33.7%

Window: 504 trading days (504 obs)

Layer Breakdown
LayerRawContribution
Fundamental+0.40
Sector+0.01
Technical+0.14
Earnings+0.00
Sentiment+0.00

macro × 1.00 · 2026-08-13

Recent Sessions
DateOpenHighLowCloseVol
Aug 13$212.99$214.38$208.53$213.343.68M
Aug 12$209.57$212.87$208.00$212.264.00M
Aug 11$210.00$214.36$208.77$212.873.50M
Aug 10$213.93$215.45$209.21$212.884.71M
Aug 7$207.25$215.69$207.16$214.427.21M