Inside the research
Booking Holdings Inc.
BKNG Research profile · latest available data
Price overview
$163.95
▲ +6.54 (+4.2%)
| 52w hi | $221.01 |
|---|---|
| 52w lo | $153.37 |
| Vol | 8.91M |
| As of | 25 Sep 2026 |
The Verdict
Our score -0.09
| Short | -0.23 |
|---|---|
| Medium | -0.16 |
| Long | +0.33 |
computed 2026-09-27
Key fundamentals
Booking Holdings Inc.
Consumer Cyclical · Travel Services
| Market cap | $123.19B |
|---|---|
| Enterprise value | $126.90B |
| Trailing P/E | 18.22x |
| Forward P/E | 13.26x |
| EV / EBITDA | 12.19x |
| P / S (ttm) | 4.50x |
| Profit margin | 25.5% |
| Revenue growth | +8.1% |
| Earnings growth | +130.0% |
Layer Breakdown
| Layer | Raw | Contribution |
|---|---|---|
| Fundamental | +0.43 | |
| Sector | -0.03 | |
| Technical | -0.22 | |
| Earnings | +0.00 | |
| Sentiment | +0.05 |
macro × 1.00 · 2026-09-27
Business overview
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.
Risk Metrics
| Beta vs SPX | 0.95 |
|---|---|
| Corr SPX | 0.46 |
| Annual vol | 32.9% |
| Annual ret | +5.8% |
| Sharpe | 0.18 |
| Max DD | -33.7% |
Window: 504 trading days (504 obs)
Analyst Coverage
| Mean PT | $224.41 |
|---|---|
| High / Low | $298.00 / $175.00 |
| Median | $220.00 |
| Analysts | 35 |
| Strong Buy | 6 | |
|---|---|---|
| Buy | 24 | |
| Hold | 7 | |
| Sell | 0 | |
| Strong Sell | 0 |
Recent rating actions
| 2026-04-30 | Argus Research | → Buy |
| 2026-04-29 | Wells Fargo | → Equal-Weight |
| 2026-04-29 | UBS | → Buy |
| 2026-04-29 | TD Cowen | → Buy |
| 2026-04-29 | RBC Capital | → Outperform |
| 2026-04-29 | Oppenheimer | → Outperform |
Material Events
| Date | Event | 8-K |
|---|---|---|
| 2026-08-04 | Earnings Release, Exhibits | read |
| 2026-06-02 | Shareholder Vote, Exhibits | read |
| 2026-05-11 | Material Agreement, Material Obligation… | read |
| 2026-05-07 | Material Agreement, Material Obligation… | read |
| 2026-04-28 | Earnings Release, Exhibits | read |
| 2026-04-02 | Officer / Director Change | read |
| 2026-04-02 | Bylaws Amendment, Exhibits | read |
| 2026-04-01 | Officer / Director Change, Reg FD Disclosure… | read |
| 2026-02-18 | Earnings Release, Other Material Event… | read |
| 2025-11-07 | Material Agreement, Material Obligation… | read |
| 2025-10-28 | Earnings Release, Exhibits | read |
| 2025-10-17 | Bylaws Amendment, Exhibits | read |
Insider Trades
| Date | Insider | Role | Action | Shares | Value |
|---|---|---|---|---|---|
| 2026-08-12 | Steenbergen Ewout L | Officer, CHIEF FINANCIAL | Sell | 860 | $179.44K |
| 2026-08-12 | Steenbergen Ewout L | Officer, CHIEF FINANCIAL | Sell | 3.90K | $821.90K |
| 2026-08-12 | Steenbergen Ewout L | Officer, CHIEF FINANCIAL | Sell | 4.89K | $1.03M |
| 2026-08-12 | Steenbergen Ewout L | Officer, CHIEF FINANCIAL | Sell | 1.89K | $401.70K |
| 2026-08-12 | Steenbergen Ewout L | Officer, CHIEF FINANCIAL | Sell | 8.46K | $1.79M |
| 2026-08-05 | MYLOD ROBERT J JR | Director | Sell | 1.00K | $206.70K |
| 2026-07-29 | MYLOD ROBERT J JR | Director | Sell | 5.00K | $1.00M |
| 2026-07-28 | WITTMAN VANESSA AMES | Director | Sell | 1.12K | $216.00K |
| 2026-05-30 | Singh Sumit | Director | Grant | 1.58K | — |
| 2026-05-30 | Grier Kelly J | Director | Grant | 1.58K | — |
Flow & Concentration
| Insider 180d net | -$8.96M |
|---|---|
| Insider buys / sells | 0 / 13 |
| Insider bias | Sellers |
| 13F holders | 0 |
| Top-5 share | 0.0% |
| HHI | 0 (—) |
Dividends
| Yield (TTM) | 0.49% |
|---|---|
| $ / share (TTM) | $0.80 |
| 5y CAGR | — |
Annual dividend per share
| 2024 | $1.40 |
|---|---|
| 2025 | $1.54 |
| 2026 | $0.42 |
SEC Filings
The Long Run
FY 2010–2025 · 16 years
| Line | Latest | CAGR | Trend |
|---|---|---|---|
| Revenue | $26.92B | +17.7% | |
| Gross profit | $12.44B | +23.2% | |
| Operating income | $5.83B | +28.4% | |
| Net income | $181.97M | +169.7% | |
| Cash from ops | $8.32B | +34.5% |
Indices
Recent Sessions
| Date | Open | High | Low | Close | Vol |
|---|---|---|---|---|---|
| Sep 25 | $158.20 | $164.59 | $158.20 | $163.95 | 8.91M |
| Sep 24 | $157.05 | $159.25 | $155.38 | $157.41 | 9.50M |
| Sep 23 | $162.74 | $162.74 | $155.37 | $155.90 | 13.88M |
| Sep 22 | $172.10 | $173.29 | $160.59 | $164.22 | 14.36M |
| Sep 21 | $167.27 | $170.18 | $166.10 | $168.52 | 6.99M |
Understand the score. Research layers are inputs to a model, and the available data has limits.
Read the methodology →