Inside the research
The Clorox Company
CLX Research profile · latest available data
Price overview
$83.80
▲ +2.00 (+2.4%)
| 52w hi | $124.13 |
|---|---|
| 52w lo | $81.80 |
| Vol | 2.63M |
| As of | 25 Sep 2026 |
The Verdict
Our score -0.46
| Short | -0.34 |
|---|---|
| Medium | -0.53 |
| Long | -0.55 |
computed 2026-09-27
Key fundamentals
The Clorox Company
Consumer Defensive · Household & Personal Products
| Market cap | $10.13B |
|---|---|
| Enterprise value | $15.75B |
| Trailing P/E | 17.42x |
| Forward P/E | 13.39x |
| EV / EBITDA | 13.82x |
| P / S (ttm) | 1.51x |
| Profit margin | 8.7% |
| Return on equity | 163.8% |
| Revenue growth | -2.0% |
| Earnings growth | -50.1% |
| Debt / equity | 2221.43 |
Layer Breakdown
| Layer | Raw | Contribution |
|---|---|---|
| Fundamental | +0.07 | |
| Sector | -0.01 | |
| Technical | -0.32 | |
| Earnings | +0.00 | |
| Sentiment | +0.00 |
macro × 1.00 · 2026-09-27
Business overview
The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The company home care cleaning and disinfecting products and laundry additives, skin sanitization and cleaning products, professional cleaning and disinfecting products, and professional food service products under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Formula 409, Purell, GOJO, CloroxPro, Clorox Healthcare, Hidden Valley, Poett, Clorinda, and Chux brands. It also provides bags and wraps, cat litter, and grilling products under the Glad, Fresh Step, Scoop Away, Kingsford, and Ever Clean brands; and dressings, dips, seasonings, sauces, water-filtration products, and natural personal care products under the Brita and Burt's Bees brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; distributors; and other retail outlets through direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
Risk Metrics
| Beta vs SPX | 0.26 |
|---|---|
| Corr SPX | 0.15 |
| Annual vol | 26.9% |
| Annual ret | -29.7% |
| Sharpe | -1.11 |
| Max DD | -51.8% |
Window: 504 trading days (504 obs)
Analyst Coverage
| Mean PT | $107.41 |
|---|---|
| High / Low | $163.00 / $83.00 |
| Median | $100.00 |
| Analysts | 17 |
| Strong Buy | 0 | |
|---|---|---|
| Buy | 2 | |
| Hold | 13 | |
| Sell | 2 | |
| Strong Sell | 2 |
Recent rating actions
| 2026-05-04 | Barclays | → Underweight |
| 2026-05-01 | Wells Fargo | → Equal-Weight |
| 2026-05-01 | UBS | → Neutral |
| 2026-05-01 | JP Morgan | → Underweight |
| 2026-05-01 | Evercore ISI Group | → Underperform |
| 2026-05-01 | Citigroup | → Neutral |
Material Events
| Date | Event | 8-K |
|---|---|---|
| 2026-08-03 | Earnings Release, Reg FD Disclosure… | read |
| 2026-06-17 | Officer / Director Change, Reg FD Disclosure… | read |
| 2026-05-28 | Officer / Director Change, Reg FD Disclosure… | read |
| 2026-05-11 | Other Material Event, Exhibits | read |
| 2026-04-30 | Earnings Release, Reg FD Disclosure… | read |
| 2026-04-01 | Reg FD Disclosure, Other Material Event… | read |
| 2026-03-10 | Material Agreement, Material Obligation… | read |
| 2026-02-03 | Earnings Release, Reg FD Disclosure… | read |
| 2026-01-22 | Reg FD Disclosure, Other Material Event… | read |
| 2025-11-20 | Shareholder Vote, Exhibits | read |
| 2025-11-03 | Earnings Release, Reg FD Disclosure… | read |
| 2025-10-30 | Officer / Director Change | read |
Dividends
| Yield (TTM) | 4.44% |
|---|---|
| $ / share (TTM) | $3.72 |
| 5y CAGR | +2.5% |
Annual dividend per share
| 2021 | $4.54 |
|---|---|
| 2022 | $4.68 |
| 2023 | $4.76 |
| 2024 | $4.84 |
| 2025 | $4.92 |
| 2026 | $2.48 |
SEC Filings
The Long Run
FY 2010–2025 · 16 years
| Line | Latest | CAGR | Trend |
|---|---|---|---|
| Revenue | $7.10B | +11.5% | |
| Gross profit | $3.21B | +2.6% | |
| Net income | $149.00M | -8.9% | |
| Cash from ops | $1.16B | +2.3% |
Indices
Recent Sessions
| Date | Open | High | Low | Close | Vol |
|---|---|---|---|---|---|
| Sep 25 | $82.19 | $84.12 | $81.60 | $83.80 | 2.63M |
| Sep 24 | $84.28 | $84.51 | $81.73 | $81.80 | 3.06M |
| Sep 23 | $86.82 | $87.32 | $83.83 | $83.94 | 2.28M |
| Sep 22 | $86.99 | $87.66 | $86.50 | $87.15 | 3.32M |
| Sep 21 | $83.54 | $85.65 | $82.51 | $84.88 | 4.12M |
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