The Bid & Ask

Quotations, Dispatches, and the Daily Tape

Thursday, August 13, 2026

Subject of the day

DGE.L

Concerning the House

Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.

United Kingdom · www.diageo.com

Quotation

$1,752.00

+20.00 (+1.2%)

52w hi$2,120.14
52w lo$1,362.31
Vol4.05M
As ofAug 13
The Verdict

Hold

Our score -0.21

Short-0.02
Medium-0.31
Long-0.39

computed 2026-08-13

By the Numbers

Diageo plc

Consumer Defensive · Beverages - Wineries & Distilleries

Market cap$38.96B
Enterprise value$61.39B
Trailing P/E30.21x
Forward P/E13.58x
EV / EBITDA8.87x
P / S (ttm)1.98x
Profit margin8.8%
Return on equity15.0%
Revenue growth
Earnings growth
Debt / equity172.20
Risk Metrics
Beta vs SPX0.03
Corr SPX0.02
Annual vol28.6%
Annual ret-13.3%
Sharpe-0.47
Max DD-48.5%

Window: 504 trading days (491 obs)

Layer Breakdown
LayerRawContribution
Fundamental+0.12
Sector+0.02
Technical-0.00
Earnings+0.00
Sentiment+0.00

macro × 1.00 · 2026-08-13

Recent Sessions
DateOpenHighLowCloseVol
Aug 13$1,746.00$1,766.50$1,735.00$1,752.004.05M
Aug 12$1,760.00$1,765.50$1,722.50$1,732.003.94M
Aug 11$1,792.50$1,801.69$1,754.50$1,766.005.82M
Aug 10$1,805.50$1,811.50$1,765.50$1,792.006.17M
Aug 7$1,719.50$1,827.93$1,717.50$1,790.0015.31M