Inside the research

Harley-Davidson, Inc.

HOG Research profile · latest available data

Price overview

$25.45

▼ -0.07 (-0.3%)

52w hi$28.26
52w lo$16.94
Vol2.30M
As of25 Sep 2026

The Verdict

Hold

Our score -0.08

Short-0.01
Medium-0.04
Long-0.31

computed 2026-09-27

Key fundamentals

Harley-Davidson, Inc.

Consumer Cyclical · Recreational Vehicles

Market cap$2.65B
Enterprise value$3.69B
Trailing P/E14.14x
Forward P/E12.69x
EV / EBITDA8.63x
P / S (ttm)0.62x
Profit margin4.8%
Return on equity6.1%
Revenue growth-5.9%
Earnings growth-15.0%
Debt / equity74.04

Layer Breakdown

LayerRawContribution
Fundamental+0.09
Sector-0.03
Technical+0.29
Earnings+0.00
Sentiment-0.58

macro × 1.00 · 2026-09-27

Business overview

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

United States · www.harley-davidson.com

Risk Metrics

Beta vs SPX1.04
Corr SPX0.41
Annual vol40.7%
Annual ret-12.6%
Sharpe-0.31
Max DD-56.3%

Window: 504 trading days (504 obs)

Material Events

DateEvent8-K
2026-07-23Earnings Release, Exhibitsread
2026-06-26Officer / Director Changeread
2026-05-28Officer / Director Change, Shareholder Voteread
2026-05-05Earnings Release, Exhibitsread
2026-03-06Other Material Eventread
2026-02-10Earnings Release, Officer / Director Change…read
2025-12-10Officer / Director Changeread
2025-12-05Officer / Director Changeread
2025-11-06Material Agreement, Acquisition / Disposition…read
2025-11-04Earnings Release, Exhibitsread
2025-09-29Bylaws Amendment, Exhibitsread
2025-09-15Officer / Director Change, Exhibitsread

Insider Trades

DateInsiderRoleActionSharesValue
2026-08-11Littleton GayleCLO, CCO, CAO & Corp SecBuy7.50K$197.85K
2026-08-10Starrs ArtiePresident & CEOBuy10.00K$258.94K
2026-08-03Root Jonathan RCFO and CCOSell1.55K$38.66K
2026-07-31NOVA DANIEL JBuy40.00K$982.70K
2026-07-01Root Jonathan RCFO and CCOSell1.55K$37.98K
2026-06-01Root Jonathan RCFO and CCOSell1.55K$37.09K
2026-05-21Reintjes Matthew JGrant2.48K—
2026-05-21NOVA DANIEL JGrant4.74K—

Flow & Concentration

Insider 180d net$1.33M
Insider buys / sells3 / 3
Insider biasNeutral
13F holders9
Top-5 share97.8%
HHI2,664 (concentrated)

Top Holders

HolderValueShares
State Street Corp$103.62M4.24M
AQR Capital Management$63.83M2.62M
Capital Research / Capital World$47.97M1.96M
Citadel Advisors$22.71M928.28K
Millennium Management$15.09M616.76K
Bridgewater Associates$3.15M128.63K
Fidelity / FMR LLC$1.72M70.29K
Renaissance Technologies$863.44K35.30K
T. Rowe Price Group$3.64K148.67K

As of 2026-06-30

SEC Filings

DateFormDoc
2026-08-134view
2026-08-114view
2026-08-0510-Qview
2026-08-054view
2026-08-034view
2026-07-284view
2026-07-238-K/Aview
2026-07-238-Kview
2026-07-093view
2026-07-064view
2026-06-268-Kview
2026-06-2611-Kview
2026-06-034view
2026-05-288-Kview
2026-05-264view

The Long Run

FY 2009–2025 · 17 years

LineLatestCAGRTrend
Revenue$3.60B-1.8%
Operating income$386.63M-6.1%
Net income$706.59M+0.5%
Cash from ops$1.06B-0.8%

Indices

S&P MidCap 400

Recent Sessions

DateOpenHighLowCloseVol
Sep 25$25.63$25.72$25.17$25.452.30M
Sep 24$25.97$26.14$25.14$25.522.24M
Sep 23$25.78$26.02$25.36$25.981.97M
Sep 22$26.57$27.00$26.00$26.031.58M
Sep 21$25.66$26.39$25.16$26.211.31M

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