Subject of the day
HOG
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
FY 2009–2025 · 17 years
| Line | Latest | CAGR | Trend |
|---|---|---|---|
| Revenue | $3.60B | -1.8% | |
| Operating income | $386.63M | -6.1% | |
| Net income | $706.59M | +0.5% | |
| Cash from ops | $1.06B | -0.8% |
$27.85
▲ +1.88 (+7.2%)
| 52w hi | $30.05 |
|---|---|
| 52w lo | $17.06 |
| Vol | 2.86M |
| As of | Aug 13 |
Our score -0.13
| Short | +0.17 |
|---|---|
| Medium | -0.27 |
| Long | -0.48 |
computed 2026-08-13
Harley-Davidson, Inc.
Consumer Cyclical · Recreational Vehicles
| Market cap | $2.90B |
|---|---|
| Enterprise value | $3.74B |
| Trailing P/E | 15.47x |
| Forward P/E | 14.06x |
| EV / EBITDA | 8.37x |
| P / S (ttm) | 0.68x |
| Profit margin | 4.8% |
| Return on equity | 6.1% |
| Revenue growth | -5.9% |
| Earnings growth | -15.0% |
| Debt / equity | 74.04 |
| Beta vs SPX | 1.06 |
|---|---|
| Corr SPX | 0.42 |
| Annual vol | 41.1% |
| Annual ret | -4.6% |
| Sharpe | -0.11 |
| Max DD | -56.5% |
Window: 504 trading days (504 obs)
| Layer | Raw | Contribution |
|---|---|---|
| Fundamental | +0.08 | |
| Sector | +0.01 | |
| Technical | +0.07 | |
| Earnings | +0.00 | |
| Sentiment | +0.08 |
macro × 1.00 · 2026-08-13
| Date | Open | High | Low | Close | Vol |
|---|---|---|---|---|---|
| Aug 13 | $26.02 | $27.94 | $26.16 | $27.85 | 2.86M |
| Aug 12 | $26.88 | $26.99 | $25.78 | $25.97 | 1.62M |
| Aug 11 | $26.09 | $27.15 | $25.90 | $26.72 | 1.67M |
| Aug 10 | $25.82 | $26.10 | $25.59 | $26.09 | 1.06M |
| Aug 7 | $25.88 | $26.30 | $25.76 | $26.01 | 1.12M |