Inside the research
Zebra Technologies Corporation
ZBRA Research profile · latest available data
Price overview
$370.04
▲ +4.94 (+1.4%)
| 52w hi | $383.06 |
|---|---|
| 52w lo | $199.30 |
| Vol | 552.30K |
| As of | 25 Sep 2026 |
The Verdict
Our score +0.59
| Short | +0.10 |
|---|---|
| Medium | +0.89 |
| Long | +0.97 |
computed 2026-09-27
Key fundamentals
Zebra Technologies Corporation
Technology · Communication Equipment
| Market cap | $17.51B |
|---|---|
| Enterprise value | $20.31B |
| Trailing P/E | 33.89x |
| Forward P/E | 16.67x |
| EV / EBITDA | 17.16x |
| P / S (ttm) | 3.01x |
| Profit margin | 9.2% |
| Return on equity | 15.3% |
| Revenue growth | +20.4% |
| Earnings growth | +121.5% |
| Debt / equity | 86.23 |
Layer Breakdown
| Layer | Raw | Contribution |
|---|---|---|
| Fundamental | +0.36 | |
| Sector | +0.19 | |
| Technical | +0.20 | |
| Earnings | +0.00 | |
| Sentiment | +0.00 |
macro × 1.00 · 2026-09-27
Business overview
Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; point-of-sale solutions, self-serve kiosks, and interactive touchscreen displays; workflow optimization solutions, such as workforce management, workflow execution and task management, and prescriptive analytics, and communications and collaboration solutions; and cloud-based software. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
Risk Metrics
| Beta vs SPX | 1.69 |
|---|---|
| Corr SPX | 0.59 |
| Annual vol | 45.8% |
| Annual ret | +10.7% |
| Sharpe | 0.23 |
| Max DD | -52.7% |
Window: 504 trading days (504 obs)
Analyst Coverage
| Mean PT | $325.31 |
|---|---|
| High / Low | $400.00 / $256.00 |
| Median | $330.00 |
| Analysts | 16 |
| Strong Buy | 4 | |
|---|---|---|
| Buy | 9 | |
| Hold | 5 | |
| Sell | 0 | |
| Strong Sell | 0 |
Recent rating actions
| 2026-04-20 | Truist Securities | → Hold |
| 2026-04-13 | Citigroup | → Neutral |
| 2026-03-30 | Baird | → Outperform |
| 2026-02-13 | Needham | → Buy |
| 2026-02-13 | Citigroup | → Neutral |
| 2026-02-13 | Barclays | → Overweight |
Material Events
| Date | Event | 8-K |
|---|---|---|
| 2026-08-04 | Earnings Release, Exhibits | read |
| 2026-05-26 | Officer / Director Change, Shareholder Vote… | read |
| 2026-05-12 | Earnings Release, Exhibits | read |
| 2026-02-12 | Earnings Release, Other Material Event… | read |
| 2025-12-15 | Restructuring, 2.06… | read |
| 2025-11-24 | Officer / Director Change, Exhibits | read |
| 2025-11-05 | Bylaws Amendment, Exhibits | read |
| 2025-10-28 | Earnings Release, Exhibits | read |
| 2025-10-17 | Officer / Director Change | read |
| 2025-10-01 | Reg FD Disclosure, Exhibits | read |
| 2025-08-05 | Earnings Release, Exhibits | read |
| 2025-08-05 | Material Agreement, Reg FD Disclosure… | read |
Insider Trades
| Date | Insider | Role | Action | Shares | Value |
|---|---|---|---|---|---|
| 2026-05-19 | ROBERTS JANICE M | Grant | 951 | $235.04K |
Flow & Concentration
| Insider 180d net | $0 |
|---|---|
| Insider buys / sells | 0 / 0 |
| Insider bias | Neutral |
| 13F holders | 0 |
| Top-5 share | 0.0% |
| HHI | 0 (—) |
SEC Filings
The Long Run
FY 2010–2025 · 16 years
| Line | Latest | CAGR | Trend |
|---|---|---|---|
| Revenue | $5.40B | +12.2% | |
| Gross profit | $2.12B | +12.5% | |
| Operating income | $700.00M | +11.1% | |
| Net income | $528.00M | +27.4% | |
| Cash from ops | -$4.00M | +16.5% |
Indices
Recent Sessions
| Date | Open | High | Low | Close | Vol |
|---|---|---|---|---|---|
| Sep 25 | $366.21 | $374.01 | $365.02 | $370.04 | 552.30K |
| Sep 24 | $368.12 | $370.64 | $362.76 | $365.10 | 547.50K |
| Sep 23 | $362.99 | $374.94 | $360.51 | $371.02 | 652.30K |
| Sep 22 | $355.34 | $363.68 | $350.44 | $361.61 | 551.20K |
| Sep 21 | $351.94 | $353.58 | $346.44 | $350.84 | 484.00K |
Understand the score. Research layers are inputs to a model, and the available data has limits.
Read the methodology →