The Bid & Ask

Quotations, Dispatches, and the Daily Tape

Thursday, August 13, 2026

Subject of the day

ZBRA

Concerning the House

Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; point-of-sale solutions, self-serve kiosks, and interactive touchscreen displays; workflow optimization solutions, such as workforce management, workflow execution and task management, and prescriptive analytics, and communications and collaboration solutions; and cloud-based software. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.

United States · www.zebra.com

The Long Run

FY 2010–2025 · 16 years

LineLatestCAGRTrend
Revenue$5.40B+12.2%
Gross profit$2.12B+12.5%
Operating income$700.00M+11.1%
Net income$528.00M+27.4%
Cash from ops-$4.00M+16.5%
Quotation

$379.63

+1.26 (+0.3%)

52w hi$383.06
52w lo$199.30
Vol752.77K
As ofAug 13
The Verdict

Buy

Our score +0.60

Short+0.25
Medium+0.81
Long+0.87

computed 2026-08-13

By the Numbers

Zebra Technologies Corporation

Technology · Communication Equipment

Market cap$18.08B
Enterprise value$20.71B
Trailing P/E34.83x
Forward P/E17.10x
EV / EBITDA17.49x
P / S (ttm)3.07x
Profit margin9.2%
Return on equity15.3%
Revenue growth+20.4%
Earnings growth+121.5%
Debt / equity86.23
Risk Metrics
Beta vs SPX1.70
Corr SPX0.60
Annual vol45.8%
Annual ret+18.6%
Sharpe0.41
Max DD-52.7%

Window: 504 trading days (504 obs)

Layer Breakdown
LayerRawContribution
Fundamental+0.36
Sector+0.15
Technical+0.25
Earnings+0.00
Sentiment+0.00

macro × 1.00 · 2026-08-13

Recent Sessions
DateOpenHighLowCloseVol
Aug 13$381.11$382.51$376.22$379.63752.77K
Aug 12$384.23$386.23$374.02$378.37748.50K
Aug 11$378.08$385.11$376.26$383.06579.00K
Aug 10$376.79$380.82$373.38$378.08564.40K
Aug 7$368.29$383.63$365.50$376.49733.70K