Inside the research

Zebra Technologies Corporation

ZBRA Research profile · latest available data

Price overview

$370.04

▲ +4.94 (+1.4%)

52w hi$383.06
52w lo$199.30
Vol552.30K
As of25 Sep 2026

The Verdict

Buy

Our score +0.59

Short+0.10
Medium+0.89
Long+0.97

computed 2026-09-27

Key fundamentals

Zebra Technologies Corporation

Technology · Communication Equipment

Market cap$17.51B
Enterprise value$20.31B
Trailing P/E33.89x
Forward P/E16.67x
EV / EBITDA17.16x
P / S (ttm)3.01x
Profit margin9.2%
Return on equity15.3%
Revenue growth+20.4%
Earnings growth+121.5%
Debt / equity86.23

Layer Breakdown

LayerRawContribution
Fundamental+0.36
Sector+0.19
Technical+0.20
Earnings+0.00
Sentiment+0.00

macro × 1.00 · 2026-09-27

Business overview

Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; point-of-sale solutions, self-serve kiosks, and interactive touchscreen displays; workflow optimization solutions, such as workforce management, workflow execution and task management, and prescriptive analytics, and communications and collaboration solutions; and cloud-based software. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.

United States · www.zebra.com

Risk Metrics

Beta vs SPX1.69
Corr SPX0.59
Annual vol45.8%
Annual ret+10.7%
Sharpe0.23
Max DD-52.7%

Window: 504 trading days (504 obs)

Analyst Coverage

Mean PT$325.31
High / Low$400.00 / $256.00
Median$330.00
Analysts16
Strong Buy4
Buy9
Hold5
Sell0
Strong Sell0

Recent rating actions

2026-04-20Truist Securities→ Hold
2026-04-13Citigroup→ Neutral
2026-03-30Baird→ Outperform
2026-02-13Needham→ Buy
2026-02-13Citigroup→ Neutral
2026-02-13Barclays→ Overweight

Material Events

DateEvent8-K
2026-08-04Earnings Release, Exhibitsread
2026-05-26Officer / Director Change, Shareholder Vote…read
2026-05-12Earnings Release, Exhibitsread
2026-02-12Earnings Release, Other Material Event…read
2025-12-15Restructuring, 2.06…read
2025-11-24Officer / Director Change, Exhibitsread
2025-11-05Bylaws Amendment, Exhibitsread
2025-10-28Earnings Release, Exhibitsread
2025-10-17Officer / Director Changeread
2025-10-01Reg FD Disclosure, Exhibitsread
2025-08-05Earnings Release, Exhibitsread
2025-08-05Material Agreement, Reg FD Disclosure…read

Insider Trades

DateInsiderRoleActionSharesValue
2026-05-19ROBERTS JANICE MGrant951$235.04K

Flow & Concentration

Insider 180d net$0
Insider buys / sells0 / 0
Insider biasNeutral
13F holders0
Top-5 share0.0%
HHI0 (—)

SEC Filings

DateFormDoc
2026-08-114view
2026-08-114view
2026-08-054view
2026-08-0410-Qview
2026-08-048-Kview
2026-05-284view
2026-05-268-Kview
2026-05-214view
2026-05-214view
2026-05-214view
2026-05-214view
2026-05-214view
2026-05-214view
2026-05-214view
2026-05-214view

The Long Run

FY 2010–2025 · 16 years

LineLatestCAGRTrend
Revenue$5.40B+12.2%
Gross profit$2.12B+12.5%
Operating income$700.00M+11.1%
Net income$528.00M+27.4%
Cash from ops-$4.00M+16.5%

Indices

S&P 500

Recent Sessions

DateOpenHighLowCloseVol
Sep 25$366.21$374.01$365.02$370.04552.30K
Sep 24$368.12$370.64$362.76$365.10547.50K
Sep 23$362.99$374.94$360.51$371.02652.30K
Sep 22$355.34$363.68$350.44$361.61551.20K
Sep 21$351.94$353.58$346.44$350.84484.00K

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