No single number tells you whether a stock is worth owning. We look at each company through five separate lenses, and only then weigh them against each other.
- Fundamentals — how profitable the business is, how fast it's growing, how much debt it carries.
- Sector trend — whether the industry as a whole is being bid up or sold down. Even a great company struggles in a falling tide.
- Price action — how the share price has been moving recently. Persistent up-trends tend to continue; sharp breakdowns usually have a reason.
- Investor sentiment — how convinced the market is, read off volume and price behaviour.
- Catalysts ahead — whether earnings, guidance, or other scheduled events are imminent, and how the company has handled those moments in the past.